First of all, let us understand why businesses need WhatsApp Strategy?
One of the most important reasons to include WhatsApp Strategy for your business is because a large number of your customers who are using WhatsApp to communicate with their friends and family on a daily basis. WhatsApp has become the most convenient mode of chat for them and they spend hours daily on WhatsApp. Hence, learning how to market them on a platform they trust is of prime importance.
As per Nielsen’s Facebook Messaging Survey, more than 77 percent of mobile users prefer using chat for communicating with businesses and around 53 percent of respondents say that they will prefer shopping and purchasing services with a business they can message directly. And WhatsApp is their go-to platform for chatting with everyone. So, chatting with your customers through WhatsApp is really necessary.
Especially you wish to target young prospects then WhatsApp is going to be your best resort because 56 percent of Smartphone owners between 18 and 29 years old prefer messaging via WhatsApp.
To help you with the additional workload of interacting with customers, we have made a tool for you called DootBuddy. DootBuddy is the best platform for WhatsApp , it’ll automate all the boring and time-consuming tasks of sending messages to your customers. It also lets you send personalized messages to your customers within minutes and replying to customers from one place makes it really easy to use. It handles all the WhatsApp for you while you focus on growing your business. So, definitely check out DootBuddy.
Now, let’s get started.
I decided to write on this topic because many of the digital marketers, especially the newer ones are suffering from not so successful WhatsApp as compared to other social media . They don’t know how to engage WhatsApp audience and they are not sure if their WhatsApp campaign is working or not.
Well, you can focus on a complete strategy of WhatsApp if you get started with the right understanding of WhatsApp is and why it has become the most loved chat application.
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